2023 Dental Sleep Medicine
Patient Growth Seminar 

2-Day Dental Sleep Medicine Business Course for Dentists & Team – 16 CE

Register for July 28-29 Seminar

The 2-Day Dental Sleep Medicine Growth Course for Dentists & Team Members

2023 Dates & Locations

Chicago, IL

July 28-29, 2023

Dental Sleep Medicine Patient Growth Training

If you want to stop dabbling in sleep apnea appliance therapy and
5-10x your sleep cases per month, this is the course for you.
Megan BryanMegan Bryan
15:45 21 Oct 22
I went to Dallas Texas for one of their courses. I was really impressed by the course material they had. I especially love that hand outs they gave. Super helpful. I am definitely prepared to go back the the office Monday and bill medical. I have at least 5 or 6 claims I need to send. So excited to get our ducks in a row! Thanks Nierman !
17:24 29 Jul 22
Rose Nierman is very informative in medical/dental billing. Her entire team is welcoming and hosts any amazing seminar that’s full of interactive fun and amazing food. ☺️
Samantha SalinasSamantha Salinas
16:08 11 Jun 22
Attended the medical billing course this weekend... very informative and educational. Highly recommend to anyone looking to get started in medical cross coding for their dental practice. Rose was super friendly and knowledgeable.
Mommy-n- SonMommy-n- Son
16:03 02 Apr 22
I wish I would have taken the Medical Billing Course sooner, I have been trying to bill medical insurances unsuccessfully for a while, always running into road blocks. I can happily say that after todays course, I feel confident in medical billing, and the best of all is being able to help my patients get the benefit that they deserve!!Courtney is an amazing speaker, and the whole staff is very nice!Linda
fruity xl00pzfruity xl00pz
20:36 10 Dec 21
I took a Medical Billing for Dental Procedures course through Nierman. All of the presenters were pleasant and knowledgeable. I can't wait to use the information gained to grow our practice!
Randall SmithRandall Smith
02:32 18 Sep 21
Rose and the whole team are simply amazing. Their seminars are worth your time and money. Just getting started with Dental Writer....wish that I would have jumped on this a lot sooner in my career.
Demetra PraterDemetra Prater
19:31 27 Aug 21
The Nierman Practice Management are the most knowledgeable and professional medical billing and coding groups in the U.S.. Rose Nierman has watched this industry grow and change to what it is today and has managed to remain flexible and continued to keep up with the standards of the profession. The industry continues to change on a daily basis and we have to follow those changes. Nierman Practice Management helps us do that. Sleep Apnea is becoming more prominent in our society today and I am excited to learn more about that in the virtual seminar available in order to help the patients at Mask Dental Studio!
samantha frenchsamantha french
17:27 27 Aug 21
Nierman Crosscoding: I am so new to this side of billing and this course has been amazing. So professional, well organized and engaging. I'm so excited to take all this info back to my office and to continue learning with the complete course and all the helpful documents available through Nierman.
Danielle VernonDanielle Vernon
18:08 13 Aug 21
I had no idea what to expect when I registered for a course with Nierman Practice Management for dental medical cross coding. I thought I was driving to some hotel to sit in a conference room. Even better, they have their own business location with teaching space. They provided a printout of the entire presentation that I could follow along and add my own notes as needed ?. I got awesome additional information and guides to take back to my office to help tremendously with solidifying everything that I learned at the venue. The presenters are very informative and well spoken. I am beyond happy I finally decided to actually go to one of the seminars that always pop up in my email inbox but I always ignore. I will most definitely be working with this company continually in the future.
Jenny RamirezJenny Ramirez
00:12 19 Jun 21
We recently started using Nierman Practice Management at our dental office to help with our implant cases. And I must say that I absolutely love them! This helps so much with patients who have big treatment and may not be able to afford it. It helps them so much. To where they may not even need to pay for their treatment out of pocket as their medical insurance in some cases can help cover the full treatment. Their staff is amazing! I absolutely love Becky she is awesome! Any question or help that we may have or need she is always there helping and guiding our office to be great. I don’t know where we would be with out her help. Jon who is the President is always present and there to help. I definitely would recommend them to all of my dental colleagues! 10 out of 10

This NEW course helps develop a proven dental sleep medicine growth strategy to gain more sleep patients. Acquire the screening, marketing, and referral strategies used by the top dental sleep medicine practices and learn powerful communication techniques that get patients to say YES.

What Challenges Does This DSM Course Solve?

  1. Growth Strategy – “If you don’t know where you’re going, you’ll end up somewhere else.” Learn the proven multi-channel approach that includes referrals, marketing, public seminars, and screening protocols. Acquire the action lists to facilitate the strategies for sustained dental sleep medicine growth. 
  2. Case Acceptance – Small but strategic improvements can make a big impact on practice growth. Tap into psychology and sales methods to help patients make important decisions about their health. We empower your team with key skills and scripts for screening and case acceptance.
  3. Physician Referrals – The most successful dental sleep practices have referral networks with the sleep and medical community. We show you how to gain referrals and build strong partnerships through proven communication techniques for long-term dental sleep medicine growth.

The 3 Channels for
Dental Sleep Growth

This growth strategy focuses on the three key patient acquisition channels for both rapid and long-term dental sleep medicine success.

Existing Dental Patients

With 26% of patients aged 30-70 likely suffering from sleep apnea, it is critical for the team to adopt a screening and communication protocol to maximize case acceptance.

Direct Patient Marketing

Through a hyper-targeted and multi-channel approach to sleep patient marketing, you can be seen by the ideal prospects at a low cost and high conversion rate.

Physician Referrals

Gain trust and rapport with physicians and become the go-to dental sleep provider with a systematic approach to referral networking that will provide sustained new patients.


Day 1

7:15 AM Breakfast & Registration
8:00 AM Welcome & Introduction
8:30 AM Finding your Why & Embracing Sales in Dental Sleep Medicine
9:30 AM Addressing the Common Challenges that Hinder Growth
10:00 AM Break
10:30 AM Developing a 3-Pronged Patient Growth Strategy
12:00 PM Lunch
1:00 PM Creating your Foolproof Screening Protocol
2:00 PM Proven Strategies for Endless Physician Referrals
3:00 PM Break
3:30 PM Team Member Roles for DSM Growth
4:00 PM How Public Seminars Can Generate 10 Patients a Month
5:00 PM Networking Reception

Day 2

7:15 AM Breakfast & Registration
8:00 AM Hyper-Targeted Marketing That Gets Qualified Patients In the Door
9:00 AM Leveraging Technology for Case Acceptance
10:00 AM Break
10:30 AM Communication, Negotiation, & Influence
12:00 PM Lunch
1:00 PM Scripts & Scenarios for Case Acceptance (Role Play)
2:30 PM Case Studies of Successful DSM Practices
3:00 PM Break
3:30 PM Developing your Growth Strategy (Part 2)
4:00 PM Implementation & Action List

Have Questions?

Call 1-800-879-6468, option 4 and speak with a specialist.

Upcoming Courses

July 28-29, 2023 | Chicago, IL

Friday – Saturday
8:00am – 5:00pm

Event Location:
Maggiano’s Banquets
111 W Grand Ave.
Chicago, IL 60654

Lodging Information:
Aloft Chicago Downtown River North
515 N Clark St
Chicago, IL 60654
Phone Number: (312) 661-1000
Book our group rate for July’s course here


Learn directly from KOL’s and dental sleep industry leaders. Nierman Practice Management partners with the
most experienced and esteemed mentors in dental sleep medicine to provide the highest quality continuing education.

Anjoo Ely

Anjoo Ely


Anjoo Ely


Dr. Ely is a graduate of the University of Michigan Dental School 1997, one of the best in the country. She has been a dentist for over 20 years and has been through several post-graduate courses in different fields of dentistry since receiving her DDS degree. Dr. Ely is a Diplomate of The American Academy of Dental Sleep Medicine, Diplomate of the American Sleep and Breathing Academy, Member of the American Dental Association, and Member of the Michigan Dental Association.

Dr. Ely is a member of the American Academy of Orofacial Pain and also a staff member of Ascension Hospitals Group.

Her emphasis on patient comfort as well as keeping up-to-date with the latest advancements in dentistry enable her to provide her patients with the best quality of care in the field. Dr. Ely has a wide range of experience in different areas of dentistry, from cosmetic and restorative dentistry to Invisalign, and root canal treatments.

Fred Eck, DDS

Fred Eck, DDS

Sleep Dentist

Jagdeep Bijwadia, MD

Jagdeep Bijwadia, MD

Sleep Physician

Michael Cowen

Michael Cowen

DSM Coach

Lane Rizzardini

Lane Rizzardini

SEO Expert

Lewis Meyers

Lewis Meyers

Referral Initiative

Todd Warren

Todd Warren

Targeted Social Media Advertising Expert

Jon Nierman

Jon Nierman

NPM President

Rose Nierman

Rose Nierman

NPM Founder/ Medical Billing Expert

Course Pricing

16 CE Credits




Team Member


Office Bundle (Dentist + 3 Team)


Are you ready to sign-up?

Call 1-800-879-6468, option 4, or click Register Now


Our Guarantee

In addition to our 24-hour risk-free cancellation, if this course does not meet
your expectations during the first day, we will even provide a refund of your tuition.

We are confident that you will take away the knowledge to achieve rewarding and powerful growth with the guidance of leading dental sleep experts.


Ready to Grow Your Dental Sleep Medicine Practice?

Join our Medical Billing in Dentistry Course Next Door

Rose Nierman speaking at the Medical Billing/ CrossCoding CE Course

Learn how to get paid by medical insurance in dentistry from start-to-finish with Cross-Coding icon Rose Nierman.

Next door, bring your team where they will learn how to successfully bill medical insurance, increase case acceptance, and revenue for sleep apnea, TMD, oral surgeries and more. Register today!

Thank You To Our Platinum Sponsors

Nierman PM Sponsor- Kettenbach Dental
NiermanPM Sponsor Dynaflex
NiermanPM Sponsor SomnoMed

Thank You To Our Sponsors

Nierman PM Sponsor- True Function Lab
Nierman PM Sponsor- True Function Lab
Nierman PM Sponsor- ProSomnus
Patient Prism
Nierman PM Sponsor- Fotona

Are you ready to sign-up?

Call 1-800-879-6468, option 4, or click Register Now



Refund and Cancellation Policies:
All cancellations are to be made in writing. Registrations may be refunded at 100% if canceled within the first 24 hours of registration. Attendees can transfer their registration to another course one time without penalty up until 10 days prior to the course. No refunds will be issued for cancellations within 10 days of the course.